Design and production of global travel retail promotions for Smirnoff Red, Smirnoff Black and Johnnie Walker brands.

SALES PROMOTION

Creation of a variety of sales promotion offers for each brand suitable for use across global markets with varying promotional restrictions. Projects include the establishment of the partnership between Penguin Books, the Fleming estate and Smirnoff Black for a free gift with purchase of a limited edition From Russia with Love James Bond novel - reinforcing the Russian Heritage of the brand whilst providing consumers with an ideal travel companion.

DESIGN

The design of creative promotional toolkits, flexible enough to be used in a diverse range of travel retail environments, from small ferry terminals to huge international hubs such as Heathrow T5.