Bringing to life BlackBerry's sponsorship of an O2 customer event at Twickenham stadium, ensuring that both players' and spectators engaged with the BlackBerry brand.

EXPERIENTIAL

Ensuring there was fun for everyone, we provided players respite from the pitch in the form of fresh smoothies, massage chairs, BlackBerry branded cupcakes and rugby recovery packs. Kids young and old were entertained by a balloon artist and Wii games. Ladies were offered mini manicures while the 'real' men (and a couple of ladies) proved their worth in our ice bin challenge. Everyone had the chance to interact with the latest BlackBerry devices and enter competitions to win these. We even caught the eye of event host John Inverdale and a couple of England rugby players who were persuaded to do our prize draws for us.

DESIGN

Full rugby themed event branding of all elements including pull up stands, smoothie stand, leaflets, posters and even cup cakes!