Working with BlackBerry and Vodafone, 8 Style Icon events across the UK promoted the launch of 4 new BlackBerry 7 smartphones within Vodafone call centres.

DESIGN

Ambition created the overall look and feel for the Style Icon events and applied it to all collateral including the online microsite and promotional stand area.

EXPERIENTIAL

Capitalising on the popularity of celebrities like David Beckham, Vodafone call centre staff were encouraged to visit the BlackBerry stand and have their photo taken with a famous 'look-a-like'. Following their exciting star encounter call centre staff were given demonstrations of the new handsets and left with goodie bags to take back to their desks. The roadshow visited Middleton, Bredbury, Belfast, Stoke-on-Trent, Newark and London.

STAFF INCENTIVE

Whilst visiting the promotional stand and engaging with the new smartphones from BlackBerry the Vodafone staff were encouraged to enter a competition via the specially created Style Icon microsite to win prizes.