Design and creation of a travel related sales promotion to drive sales of Canon cameras and photographic equipment within Harrods and Selfridges.

SALES PROMOTION

Negotiation of a travel guide book FGWP with leading boutique hotel guide Mr & Mrs Smith. Offer included a BlackSmith card - complimentary membership to Mr & Mrs Smith concierge service with all the added value perks that entails. Plus a free prize draw overlay to win a luxury weekend break courtesy of Canon and Mr & Mrs Smith including full management of the prize fulfilment.

DESIGN

Creative development and production of full POS to support the FGWP promotion – leaflets, display materials, large in store window displays. In addition, advertising in the Metro and Evening Standard to support the FPD activity.