SMIRNOFF
The Ambition
To compete head on with other premium
vodkas within Travel Retail and deliver
a promotion that builds brand equity
and gains standout.
The Solution
To play on the already strong association
between Smirnoff and James Bond,
Ambition created a worldwide POS
promotion offering the ideal gift for the travel environment - a free special
Smirnoff Black edition of 'From Russia
with Love'.
Disciplines
Promotional Marketing